Meet The Herd – Cervato’s Monthly Wine Club

Enjoy the Cervato wines you love at home. Join our wine club for exclusive bottles, free tastings, and member-only perks.

A Wine Club Built Around Your Favorite Wine Bar


The Cervato Wine Club, The Herd, is designed for those who want to stay connected to the wines they discover and love.

Whether you’re joining us at Madison Public Market or bringing a bottle home, our wine club makes it easy to keep great wine within reach. Each bottle, tasting, and perk you receive as part of The Herd is designed to reflect the experience and style you know from Cervato: approachable, high-quality, and rooted in Wisconsin winemaking.

Join the Herd

What You’ll Receive


Monthly Bottles & Tastings

Enjoy favorites you already know and love from Cervato, along with exclusive releases and new wines to discover throughout the year.

Exclusive Member Perks

Wine club members receive special pricing, early access to new releases, exclusive access to Herd-only events, and insider updates on what’s pouring at Cervato and Timber Hill Winery.

A Seamless Experience

Try it at the bar, take it home through the club. The Herd connects your in-person experience at Cervato with your everyday life so you can enjoy great wine wherever you are.

In Partnership with Timber Hill Winery


The Herd Wine Club is powered by our partnership with Timber Hill Winery in Milton, Wisconsin. Known for its cold-climate wines and craftsmanship, Timber Hill provides the foundation for many of the wines you’ll enjoy both at Cervato and through the club.

Together, Cervato and Timber Hill bring you a wine experience that starts at the bar and extends far beyond it.

How The Wine Club Works


Herd Members enjoy a thoughtfully curated wine club experience designed to extend their connection to Cervato. Membership includes a monthly selection of wines, tastings, preferred pricing on additional bottle purchases, a birthday reward, and more.

Each month, members receive access to an exclusive Wine of the Month available only to The Herd for a limited time. Memberships can begin at any point, with benefits available from the very first day. Even better, your perks are designed to be enjoyed on your schedule. Unused benefits carry over month to month, giving you the flexibility to experience them when the moment feels right.

With multiple membership tiers available, The Herd offers an option to suit your preferences and pace. Explore the details below to find the right fit.

Doe


$18/Month

  • 1 Bottle
  • 1 Free Tasting

There is a 3-month minimum; otherwise, there is a $10 cancellation fee.

Buck


$33/Month

  • 2 Bottles
  • 2 Free Tastings or 1 Wine Flight

There is a 3-month minimum; otherwise, there is a $10 cancellation fee.

Trophy Buck


$62/Month

  • 4 Bottles
  • 2 Free Tastings or 1 Wine Flight
  • 2 Free Glasses of Wine

There is a 3-month minimum; otherwise, there is a $10 cancellation fee.

Terms & Conditions